Basar Optimization — Client Design Questionnaire
Website Redesign
Client Design Questionnaire
Basar Optimization Inc
Tap to select your answers. When done, hit "Save as PDF" at the bottom.
Section 1
Brand & Identity
Q1
If Basar was a person, how would they introduce themselves?
Select one
The seasoned expert
"I've done this for 350+ businesses. Here's what works."
The trusted partner
"Let's understand your business and figure this out together."
The straight-talker
"Here's your problem, here's the fix, here's the cost."
The challenger
"Your current agency isn't working. Let me show you why."
Q2
Pick up to 3 words that describe how Basar should feel
Select up to 3
Authoritative
Trustworthy
Bold
Personal
Transparent
Premium
Approachable
Data-driven
Q3
How visible should Taher be on the website?
Select one
Front and center — name, photo, story
Mentioned, but brand comes first
Not important — keep it institutional
Anything else about your brand?
Section 2
Visual Direction
Q4
Overall visual mood?
Select one
Light and clean
White backgrounds, dark text, airy — like Apple.com
Dark and premium
Dark backgrounds, light text, luxury feel
Bold and energetic
Gradients, bright accents, dynamic
Mixed
Dark hero at top, lighter below
Q5
How much content on the homepage?
Select one
Minimal — lots of whitespace, let it breathe
Balanced — clean but informative
Content-rich — show everything
Q6
Keep the current brand colors (navy, blue, gold)?
Select one
Keep them exactly
Same family, but modernize
Start fresh — new palette
Not sure — show me options
Q7
Any websites you admire the look of?
Select one, then paste URLs below if yes
Yes — I'll list them below
No — I trust the designer
Reference websites:
Section 3
Content & Messaging
Q8
Most important message a visitor should take away?
Select one
We get results
350+ projects, real conversions, real growth
We're risk-free to try
No contracts, no fees until results
We're personally invested
Taher leads every engagement
We're the Calgary experts
Local agency, 20+ industries
Q9
What must appear on the homepage?
Select all that apply
Contact form
Pricing tiers
Blog preview
Testimonials
Service descriptions
Client logo strip
Conversion guarantee
FAQ
Taher's bio / founder section
Process steps (how we work)
Q10
The ONE action you want a visitor to take?
Select one
Book a consultation call
Fill out the contact form
Call directly
Both — book a meeting or fill the form
Section 4
Audience & Competitors
Q11
Who is your typical ideal client?
Select one
Small local business owner
Wants more customers, doesn't know SEO
Savvy founder or marketer
Knows digital, may have been burned before
Growing company looking to scale
Mix of all the above
Q12
What should make someone choose Basar over competitors?
Select your top 2
Conversion guarantee
Transparent pricing
No contracts
Founder-led
Track record (350+ projects, 50+ reviews)
Local Calgary expertise
Q13
Anything from the current site you want to keep?
Select all that apply
Page structure and names
Specific content or copy
Client logos and testimonials
Nothing — start fresh
Details:
Section 5
Practical Details
Q14
Do you have professional photos (you, team, office)?
Select one
Yes — ready to use
No — but willing to get some taken
No — prefer not to use personal photos
Q15
Do you have a high-res logo file (SVG or PNG)?
Select one
Yes — original files available
Only the round badge from the current site
Need a logo refresh too
Q16
Do you have real client logos for the "Trusted By" section?
Select one
Yes — high-res logos available
Some, not all
No — skip or use a different approach
Q17
Timeline — how soon do you need it live?
Select one
1–2 weeks
2–4 weeks
1–2 months
Section 6
Final Thoughts
What should someone FEEL when they land on the new site?
Biggest problem with the current website?
Anything else we should know?
✓
Done
Your answers shape the design. We'll build based on what you told us.
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